How do you entice people to move to the desert?


The State of Israel is making a massive effort to shift its resources — and encourage its citizens to relocate — to the Negev, its southern region, which includes the Jewish Federation of Greater Philadelphia’s “sister city” Netivot and neighboring Sdot Negev. These colorful and often humorous posters, created by multiple Israeli artists, help spread that message.


This exhibit will be accompanied by translations of the posters along with explanatory text, illuminating the social and cultural importance of the imagery found on each poster. This exhibit is a fun and informative way to experience the real life effects of Israel’s famously innovative spirit.